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The Empire of Debt by Dee Hon
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From Adbusters 74, Nov-Dec 2007
The Empire of Debt
Money for nothing. Own a home for no money down. Do not pay for your appliances until 2012. This is the new American Dream, and for the last few years, millions have been giddily living it. Dead is the old version, the one historian James Truslow Adams introduced to the world as “that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.”
Such Puritan ideals – to work hard, to save for a better life – didn’t die from the natural causes of age and obsolescence. We killed them, willfully and purposefully, to create a new gilded age. As a society, we told ourselves we could all get rich, put our feet up on the decks of our new vacation homes, and let our money work for us. Earning is for the unenlightened. Equity is the new golden calf. Sadly, this is a hollow dream. Yes, luxury homes have been hitting new gargantuan heights. Ferrari sales have never been better. But much of the ever-expanding wealth is an illusory façade masking a teetering tower of debt – the greatest the world has seen. It will collapse, in a disaster of our own making.
Distress is already rumbling through Wall Street. Subprime mortgages leapt into the public consciousness this summer, becoming the catchphrase for the season. Hedge fund masterminds who command salaries in the tens of millions for their supposed financial prescience, but have little oversight or governance, bet their investors’ multi-multi-billions on the ability that subprime borrowers – who by very definition have lower incomes and/or rotten credit histories – would miraculously find means to pay back loans far exceeding what they earn. They didn’t, and surging loan defaults are sending shockwaves through the markets. Yet despite the turmoil this collapse is wreaking, it’s just the first ripple to hit the shore. America’s debt crisis runs deep.
How did it come to this? How did America, collectively and as individuals, become a nation addicted to debt, pushed to and over the edge of bankruptcy? The savings rate hangs below zero. Personal bankruptcies are reaching record heights. America’s total debt averages more than 0,000 for every man, woman, and child. On a broader scale, China holds nearly trillion in US debt. Japan and other countries are also owed big.
The story begins with labor. The decades following World War II were boom years. Economic growth was strong and powerful industrial unions made the middle-class dream attainable for working-class citizens. Workers bought homes and cars in such volume they gave rise to the modern suburb. But prosperity for wage earners reached its zenith in the early 1970s. By then, corporate America had begun shredding the implicit social contract it had with its workers for fear of increased foreign competition. Companies cut costs by finding cheap labor overseas, creating a drag on wages.
In 1972, wages reached their peak. According to the US department of Labor Statistics, workers earned 1 a week, in inflation-adjusted 1982 dollars. Since then, it’s been a downward slide. Today, real wages are nearly one-fifth lower – this, despite real GDP per capita doubling over the same period.
Even as wages fell, consumerism was encouraged to continue soaring to unprecedented heights. Buying stuff became a patriotic duty that distinguished citizens from their communist Cold War enemies. In the eighties, consumers’ growing fearlessness towards debt and their hunger for goods were met with Ronald Reagan’s deregulation the lending industry. Credit not only became more easily attainable, it became heavily marketed. Credit card debt, at 0 billion, is now triple what it was in 1988, after adjusting for inflation. Barbecues and TV screens are now the size of small cars. So much the better to fill the average new home, which in 2005 was more than 50 percent larger than the average home in 1973.
This is all great news for the corporate sector, which both earns money from loans to consumers, and profits from their spending. Better still, lower wages means lower costs and higher profits. These factors helped the stock market begin a record boom in the early ‘80s that has continued almost unabated until today.
These conditions created vast riches for one class of individuals in particular: those who control what is known as economic rent, which can be the income “earned” from the ownership of an asset. Some forms of economic rent include dividends from stocks, or capital gains from the sale of stocks or property. The alchemy of this rent is that it requires no effort to produce money.
Governments, for their part, encourage the investors, or rentier class. Economic rent, in the form of capital gains, is taxed at a lower rate than earned income in almost every industrialized country. In the US in particular, capital gains are being taxed at ever-decreasing rates. A person whose job pays 0,000 can owe 35 percent of that in taxes compared to the 15 percent tax rate for someone whose stock portfolio brings home the same amount.
Given a choice between working for diminishing returns and joining the leisurely riches of the rentier, people pursue the latter. If the rentier class is fabulously rich, why can’t everyone become a member? People of all professions sought to have their money work for them, pouring money into investments. This spurred the explosion of the finance industry, people who manage money for others. The now- trillion mutual fund industry is 700 times the size it was in the 1970s. Hedge funds, the money managers for the super-rich, numbered 500 companies in 1990, managing billion in assets. Now there are more than 6,000 hedge firms handling more than trillion dollars in assets.
In recent years, the further enticement of low interest rates has spawned a boom for two kinds of rentiers at the crux of the current debt crisis: home buyers and private equity firms. But it should also be noted that low interest rates are themselves the product of outsourced labor.
America gets goods from China. China gets dollars from the US. In order to keep the value of their currency low so that exports stay cheap, China doesn’t spend those dollars in China, but buys us assets like bonds. China now holds some 0 billion in such US IOUs. This massive borrowing of money from China (and to a lesser extent, from Japan) sent us interest rates to record lows.
Now the hamster wheel really gets spinning. Cheap borrowing costs encouraged millions of Americans to borrow more, buying homes and sending housing prices to record highs. Soaring house prices encouraged banks to loan freely, which sent even more buyers into the market – many who believed the hype that the real estate investment offered a never-ending escalator to riches and borrowed heavily to finance their dreams of getting ahead. People began borrowing against the skyrocketing value of their homes, to buy furniture, appliances, and TVs. These home equity loans added 0 billion to the US economy in 2004 alone.
It was all so utopian. The boom would feed on itself. Nobody would ever have to work again or produce anything of value. All that needed to be done was to keep buying and selling each other’s houses with money borrowed from the Chinese.
On Wall Street, private equity firms played a similar game: buying companies with borrowed billions, sacking employees to cut costs, and then selling the companies to someone else who did the same. These leveraged buyouts inflated share values, minting billionaires all around. The virtues that produce profit – innovation, entrepreneurialism and good management – stopped mattering so long as there were bountiful capital gains.
But the party is coming to a halt. An endless housing boom requires an endless supply of ever-greater suckers to pay more for the same homes. The rich, as Voltaire said, require an abundant supply of poor. Mortgage lenders have mined even deeper into the ranks of the poor to find takers for their loans. Among the practices included teaser loans that promised low interest rates that jumped up after the first few years. Sub-prime borrowers were told the future pain would never come, as they could keep re-financing against the ever-growing value of their homes. Lenders repackaged the shaky loans as bonds to sell to cash-hungry investors like hedge funds.
Of course, the supply of suckers inevitably ran out. Housing prices leveled off, beginning what promises to be a long, downward slide. Just as the housing boom fed upon itself, so too, will its collapse. The first wave of sub-prime borrowers have defaulted. A flood of foreclosures sent housing prices falling further. Lenders somehow got blindsided by news that poor people with bad credit couldn’t pay them back. Frightened, they staunched the flow of easy credit, further depleting the supply of homebuyers and squeezing debt-fueled private equity. Hedge funds that merrily bought sub-prime loans collapsed.
More borrowers will soon be unable to make payments on their homes and credit cards as the supply of rent dries up. Consumer spending, and thus corporate profits, will fall. The shrinking economy will further depress workers’ wages. For most people, the dream of easy money will never come true, because only the truly rich can live it. Everyone else will have to keep working for less, shackled to a mountain of debt.
_Dee Hon is a Vancouver-based writer has contributed to The Tyee and Vancouver magazine.
Adbusters Magazine
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V Sattui Winery, St. Helena, California, USA
Image by jimg944
V Sattui Winery, St. Helena, California, USA
History of the V Sattui Winery:
Dario Sattui remembers visiting Vittorio, his great-grandfather, who continued to live upstairs at the long dormant Bryant Street winery until his death at age 94. "As a small child, my first recollection was the aroma of wine emanating from the old building as soon as I entered," he says. He played among the barrels and ovals in the cellars, stories of the old family wine business ringing in his ears. It was then, Dario believes, that the dream of reopening the winery began.
In 1972, after two years in Europe beyond college, Dario began his apprenticeship at various Napa Valley wineries. He still had his dream, the same dream he’d had as a child. Dario pledged he "would reestablish V. Sattui Winery to its former glory."
But just how to do this was the problem. Dario had almost no capital and little practical knowledge of the wine industry. So he dedicated himself to developing the tools and skills he’d need to make the dream become a reality. Soon Dario had developed a business plan and began looking for prospective investors. Later, he found a parcel of land for sale that had a small walnut orchard with an old house on it. Dario remembers bringing prospective investors to the property telling them, "’Here is where we will build our winery,’ all the while afraid that the people living on the property would throw me off for trespassing." Since he couldn’t afford to purchase the property outright, he managed to get a lease-option for 0 a month. "The house was in such bad condition we lived in my VW bus for more than a month while making it suitable enough to live in."
Time passed as Dario continued to look for investors, but there were no takers. With his last 0, he paid for one more month on the property. Dario had only raised half the capital he needed to begin the winery, but he managed during that "last" month to talk a Napa real estate broker into buying the property, building a small winery on it, and then leasing it to Dario with an option to purchase it back sometime in the future. Still short of funds, Dario enlisted investors without money, but with the skills needed to help him create the winery building. That summer, July of 1975, they began construction, and it was finished in early 1976.
Renting the winemaking equipment he needed, using his great-grandfather’s hand-corking machine and Vittorio’s original design for the wine labels, the winery was open for business.
When Dario had lived in Europe, he’d remembered seeing small, family-run neighborhood delis filled with freshly made foods and wonderful selections of cheese. He was able to convert this memory into what was to become the perfect match for great wine, V. Sattui’s famous Cheese Shop and Deli. Years passed and the struggle continued. Slowly, the winemaking process improved and success came. However, in those first few years, times were hard and Dario lived frugally, sometimes spending his nights sleeping on the floor of the winery so he could put what money he had into the new business. The original winery building is now the Tasting Room, Cheese Shop and Deli and Gift Shop.
As business grew, Dario began to be able to accumulate the best equipment available.
By 1985, V. Sattui Winery was able to build a beautiful stone winery amid the venerable 250 year-old oaks, reminiscent of the late 19th century wineries in Italy and France. With its two stories, tower, wine caves and underground aging cellars, its completion was a fitting tribute to help celebrate the centennial of Vittorio’s dream. That same year, the 34-acre vineyard adjacent to the winery became available.
Renamed Suzanne’s Vineyard, after his wife, it was soon joined by Carsi Vineyard in Yountville, followed in 1993 by the 556-acre Henry Ranch property in the Carneros grape-growing region, and then in 1998, a 128-acre ranch in Solano County. These, along with other acquisitions, will in the near future allow V. Sattui Winery to supply over 85% of its grape needs from five very distinct microclimates.
From the very beginning, Dario refused to compromise on the quality of the wine. The production and retailing concept offers insight into the reasons for V. Sattui Winery’s success. Dario’s vision has always been to fully integrate the process of winemaking from the grape to the consumer. This vertical control over all aspects of viticulture, winemaking, and sales is the future for V. Sattui Winery. It is because of Dario Sattui’s dream that it has been able to provide the finest wines possible while continuing to sell them at a fair price directly to its customers.
V Sattui Winery, St. Helena, California, USA
Image by jimg944
V Sattui Winery, St. Helena, California, USA
History of the V Sattui Winery:
Dario Sattui remembers visiting Vittorio, his great-grandfather, who continued to live upstairs at the long dormant Bryant Street winery until his death at age 94. "As a small child, my first recollection was the aroma of wine emanating from the old building as soon as I entered," he says. He played among the barrels and ovals in the cellars, stories of the old family wine business ringing in his ears. It was then, Dario believes, that the dream of reopening the winery began.
In 1972, after two years in Europe beyond college, Dario began his apprenticeship at various Napa Valley wineries. He still had his dream, the same dream he’d had as a child. Dario pledged he "would reestablish V. Sattui Winery to its former glory."
But just how to do this was the problem. Dario had almost no capital and little practical knowledge of the wine industry. So he dedicated himself to developing the tools and skills he’d need to make the dream become a reality. Soon Dario had developed a business plan and began looking for prospective investors. Later, he found a parcel of land for sale that had a small walnut orchard with an old house on it. Dario remembers bringing prospective investors to the property telling them, "’Here is where we will build our winery,’ all the while afraid that the people living on the property would throw me off for trespassing." Since he couldn’t afford to purchase the property outright, he managed to get a lease-option for 0 a month. "The house was in such bad condition we lived in my VW bus for more than a month while making it suitable enough to live in."
Time passed as Dario continued to look for investors, but there were no takers. With his last 0, he paid for one more month on the property. Dario had only raised half the capital he needed to begin the winery, but he managed during that "last" month to talk a Napa real estate broker into buying the property, building a small winery on it, and then leasing it to Dario with an option to purchase it back sometime in the future. Still short of funds, Dario enlisted investors without money, but with the skills needed to help him create the winery building. That summer, July of 1975, they began construction, and it was finished in early 1976.
Renting the winemaking equipment he needed, using his great-grandfather’s hand-corking machine and Vittorio’s original design for the wine labels, the winery was open for business.
When Dario had lived in Europe, he’d remembered seeing small, family-run neighborhood delis filled with freshly made foods and wonderful selections of cheese. He was able to convert this memory into what was to become the perfect match for great wine, V. Sattui’s famous Cheese Shop and Deli. Years passed and the struggle continued. Slowly, the winemaking process improved and success came. However, in those first few years, times were hard and Dario lived frugally, sometimes spending his nights sleeping on the floor of the winery so he could put what money he had into the new business. The original winery building is now the Tasting Room, Cheese Shop and Deli and Gift Shop.
As business grew, Dario began to be able to accumulate the best equipment available.
By 1985, V. Sattui Winery was able to build a beautiful stone winery amid the venerable 250 year-old oaks, reminiscent of the late 19th century wineries in Italy and France. With its two stories, tower, wine caves and underground aging cellars, its completion was a fitting tribute to help celebrate the centennial of Vittorio’s dream. That same year, the 34-acre vineyard adjacent to the winery became available.
Renamed Suzanne’s Vineyard, after his wife, it was soon joined by Carsi Vineyard in Yountville, followed in 1993 by the 556-acre Henry Ranch property in the Carneros grape-growing region, and then in 1998, a 128-acre ranch in Solano County. These, along with other acquisitions, will in the near future allow V. Sattui Winery to supply over 85% of its grape needs from five very distinct microclimates.
From the very beginning, Dario refused to compromise on the quality of the wine. The production and retailing concept offers insight into the reasons for V. Sattui Winery’s success. Dario’s vision has always been to fully integrate the process of winemaking from the grape to the consumer. This vertical control over all aspects of viticulture, winemaking, and sales is the future for V. Sattui Winery. It is because of Dario Sattui’s dream that it has been able to provide the finest wines possible while continuing to sell them at a fair price directly to its customers.
