Episode 1: Reaching Millennial Home Buyers and Sellers and 6 Great Closing Gift Ideas
Episode Summary:
Second Generation real estate brokers and online marketing experts, Corey and Casey Wright are excited to present Modern American Realtor. This weekly podcast series is aimed at uncovering the marketing, technology, and business strategies needed to compete in the current real estate landscape.
In this episode, Corey and Casey discuss the value in modernizing your realty business to incorporate millennial buyers and sellers. Currently, millennials account for over thirty percent of the buyers market, move twice as often as other homeowners, and increase their purchase price to twice the average of other homeowners. However, millennials are unlike any other generation that has come before them, and require an entirely different set of marketing skills and strategies.
Focusing on this specialized market, Corey and Casey discuss best practice methods, why it’s more critical than ever to gain the trust of millennials, and the impact trust has on the lifetime value of the millennial client. The brothers confirm that this tech savvy generation doesn’t care how good you are at Instagram, and so they help you decode the surprising importance of appropriate technology usage when connecting with millennials.
Forget MLS criteria, Corey and Casey look at the important role of the millennial lifestyle when it comes to purchasing decisions. In addition, the brothers present you with the key tools every agent needs when showing a prospective home to a millennial.
There is a good chance you are being vetted long before you even make contact with a potential millennial client. Further examined is a Realtor’s online presence and how to avoid losing valuable clients with simple, web based adjustments.
The Wright Brothers wrap up the show with a countdown of the six most impactful closing gifts that the modern realtor should be considering. Hint: it is not gift cards.
Remember, millennial clients are not just plentiful. These individuals have the potential to become lifelong clients and significant recommendation sources, ensuring the growth of your real estate business.
Time Stamps:
1:59 – Wright Brother Introduction
3:20 – Millennials in Real Estate
7:18 – Who are the Millennials?
10:05 – Connecting with Millennials
15:35 – Millennials and starting with why
18:52 – Millennials and Technology
22:51 – Buying a lifestyle
28:33 – Online Presence
32:59 – Finding more Millennial clients
35:20 – Closing Gifts
Show Links:
https://www.startwithwhy.com/
http://deliveringhappiness.com/
https://www.barkbox.com/
https://naturebox.com/
https://www.blueapron.com/
http://www.dollarshaveclub.com/
http://www.inman.com/2010/11/29/lifestyle-search-the-new-real-estate-search/
Credits:
Podcast produced and edited by Jacob Turnbloom
Intro and outro music created by Jacob Turnbloom
Show notes and transcription by Matt Russell
Video Rating: / 5
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